INFRASTRUCTURE THESIS · EASYREFIL 2025

We're Building the
Logistics Layer
for Household Energy.

EasyRefil is transforming LPG access from fragmented retail transactions into predictable, coordinated urban utility infrastructure — starting in Lagos.

₦774,230 Pilot Revenue
0% Churn · 6 Months
100% Referral Acquisition
1 Live Hub · Lagos
₦1.5T+ Nigerian LPG Market
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Gas-as-a-Service · ₦1.5T Nigerian LPG Market · Zero Churn Pilot · Infrastructure Coordination Layer · Urban Energy Logistics · Lagos → Southwest Nigeria → Urban Africa · SmartTag Verification · Energy Hub Network · Predictable Recurring Revenue · Gas-as-a-Service · ₦1.5T Nigerian LPG Market · Zero Churn Pilot · Infrastructure Coordination Layer · Urban Energy Logistics · Lagos → Southwest Nigeria → Urban Africa · SmartTag Verification · Energy Hub Network · Predictable Recurring Revenue ·
01
Why Now

Nigeria is entering its
convenience era.

Chowdeck. Glovo. Jumia Food. These platforms proved something fundamental: Nigerians adopt convenience infrastructure fast — once reliability exists, logistics improve, and trust is built.

Food delivery unlocked behavioral shift in urban Lagos. The same shift is coming for household utilities. Cooking gas is consumed by every household, multiple times per month, without exception.

LPG is the next essential service Lagos will systematize. EasyRefil intends to be the infrastructure that makes that happen.

Nigerian LPG Market
₦1.5T+
Annual market value — driven by recurring household consumption that does not slow during downturns. Gas is not discretionary.
Lagos Urban Population
21M+
One of Africa's densest urban corridors, with household cooking gas penetration rising annually. Route density makes logistics economics compelling.
Refill Frequency
2–4×
Per month, per household. Cooking gas is purchased more frequently than most subscription products. That creates predictable, forecastable demand.
02
The Problem

A trillion-naira market still running entirely on friction.

Nigeria's LPG distribution chain has the gas. It has licensed stations. What it fundamentally lacks is the coordination layer that turns ad-hoc transactions into reliable household infrastructure.

Zero Predictability
Households cannot anticipate when gas will run out or what the next refill will cost. Meals stop mid-cook. Families scramble reactively every single time.
Unsafe Decanting Practices
Informal refill operations — decanting gas without licensed equipment — remain common across Lagos neighborhoods. This is both a safety hazard and a regulatory gap EasyRefil directly addresses.
Fragmented, Uncoordinated Supply
Licensed stations exist across Lagos. But there is no coordination layer connecting them to household demand — no routing, no scheduling, no verification, no transparency.
Physical Burden on Households
For women managing daily cooking — the majority of household gas users — refilling means lifting 12–25kg cylinders, arranging transport, and disrupting daily routines. Every time.
03
Why We Built This

EasyRefil started with one complaint.
And a business that already existed.

The best infrastructure companies are built by people who lived the problem before they solved it. That is exactly what happened here.

The Origin Moment

EasyRefil was founded after co-founder Ronke Omojowo expressed a frustration shared by millions of Lagos households — the exhausting, unpredictable, physically demanding reality of refilling cooking gas. She didn't want a workaround. She wanted a system.

That conversation sparked the idea. But the business needed more than a problem statement — it needed domain knowledge. That came from co-founder Babatola Temidayo, who was already operating a gas retail business and understood the supply side from the inside.

The Pivot That Strengthened Everything

EasyRefil originally planned to operate refill hubs where gas was dispensed on-site close to homes. The pilot taught us something critical: on-site cylinder-to-cylinder decanting is illegal under Nigerian regulations and would have created a compliance ceiling on growth.

Rather than work around regulation, we restructured. All refills now route exclusively through licensed LPG partner stations — making EasyRefil the coordination layer, not the gas handler. This pivot did not weaken the model. It is the reason the model is defensible at scale.

Launch · October 1, 2025

The pilot launched on October 1st, 2025 — Nigerian Independence Day. A deliberate choice. Six months of live operations followed: real households, real pickups, real data. Every problem discovered was fixed. Every fix became a process.

₦774k Revenue 0% Churn 236% Growth 100% Referral
The Workforce Advantage

EasyRefil's delivery team is built around trained Deaf operatives — a deliberate decision, not a footnote. COO Babatola Temidayo leads this team from personal experience, bringing community trust and operational credibility that no outside hire can replicate.

This is not a CSR strategy. It is a structural workforce advantage: a loyal, trained, community-embedded team that creates the kind of last-mile consistency competitors cannot buy.

We did not start EasyRefil because we saw a market. We started it because we lived the problem — and one of us was already inside the industry. That combination is rare. The pilot proved the model works. Now we are building the infrastructure to scale it.

04
The Distinction

Gas delivery companies deliver cylinders.
We run a loyalty infrastructure.

The difference is not operational. It is structural. EasyRefil does not compete at the transaction level — it operates at the coordination level.

Transactional vs. Infrastructure
Others Sell one cylinder at a time
EasyRefil Enrolls households into recurring service Infrastructure
Others No cylinder tracking
EasyRefil SmartTag chain-of-custody every refill Verified
Others Cash at point of exchange
EasyRefil Gas Wallet — prepaid, digital, logged Recurring
Others Informal, unverified refill sources
EasyRefil Licensed stations only, regulated chain Safe
Others No data, no forecasting
EasyRefil Usage history, predictive scheduling Data layer

Think LAWMA for waste, PHCN for power — but for household cooking gas. EasyRefil is building the operational coordination model that formalizes LPG access at neighborhood scale, across Lagos and beyond.

05
The Investment Case

Four structural reasons this becomes large.

01
Non-discretionary, recurring demand
Cooking gas is not optional. It is purchased repeatedly, by every household, every month, without exception. This is not a want — it is infrastructure-grade demand. Churn risk is structurally low because the alternative to EasyRefil is not convenience, it is carrying a 25kg cylinder across Lagos yourself.
Recurring Revenue
02
Dense urban logistics compounds over time
Lagos is the perfect environment for route optimization. As EasyRefil adds households per hub, the economics improve — more pickups per route, better scheduling, lower cost per delivery. The Energy Hub model creates geographic density that multiplies margin with scale.
Logistics Economics
03
Regulatory alignment creates defensibility
EasyRefil's anti-decanting model — routing all refills through licensed stations under regulated procedures — positions the company favorably with safety agencies and urban regulators. As enforcement tightens on informal decanting, EasyRefil's compliant infrastructure becomes more valuable, not less.
Regulatory Moat
04
The platform layer is replicable infrastructure
SmartTags, Gas Wallets, Energy Hubs, and the licensed partner network are not just operational tools — they are infrastructure primitives that can be licensed to third-party operators. The long-run position is not delivery scale, it is becoming the operating system for urban LPG coordination across Nigeria and beyond.
Platform Infrastructure
06
Pilot Evidence

Before the raise. Before the scale.

Real numbers. Real households. Six months of live operations before any external capital. These are observed metrics — not projections.

Total Pilot Revenue
₦774k
Generated across 6 months without paid marketing or external capital.
Revenue Growth
236%
Month 1 to Month 6. ₦48,600 → ₦163,330. Purely organic.
Customer Churn
0%
Every enrolled household remained an active subscriber for the full pilot duration.
Acquisition Method
100%
Referral-based. No paid acquisition. Community trust drove all growth.
Active Households
7
Live pilot households served by 1 operational Energy Hub in Lagos.
Hub Operatives
2
Including trained Deaf delivery operatives — demonstrating the inclusive employment model in action.

All figures above represent observed operational data from the EasyRefil Lagos pilot period. They are not financial projections or forecasts.

07
Long-Term Position

The future LPG winners will coordinate infrastructure, not just sell cylinders.

EasyRefil is not positioning as the largest gas retailer. It is building the coordination backbone — the layer through which household LPG access becomes scheduled, verified, predictable, and scalable.

Neighborhood Energy Hubs
Replicable logistics nodes — each serving 30–50 households within 1–2km. As hubs multiply, the network effect compounds: more route density, better scheduling, higher per-hub margins.
SmartTag Data Layer
Every refill logged. Every cylinder tracked. Over time, household usage data enables predictive scheduling — EasyRefil knows when a household needs gas before they do.
Gas Wallet Financial Rail
Prepaid household gas accounts create a financial data layer — top-up behavior, spending patterns, reliability signals. This is the foundation for future financial services within the energy access stack.
Licensed Partner Network
EasyRefil coordinates logistics. Licensed operators handle gas. This partnership model means EasyRefil scales without owning tanks or stations — it owns the coordination layer, the highest-margin position in the value chain.
08
The People

Built by people who understand the problem from every angle.

A CEO who bridges sales, operations and systems. A CMO who is the customer. A COO who was already inside the industry. That combination does not happen by accident.

Temidara Babatola
Chief Executive Officer
Temidara Babatola
CEO · Operations & Strategy

Temidara brings a rare combination of commercial and operational depth to EasyRefil. With a background spanning B2B sales engineering, ERP systems, logistics coordination, and field operations — including supervising a Gates Foundation-supported malaria data project across Kano and Kaduna — he has consistently operated at the intersection of systems, people, and execution.

At Sproxil, he contributed to the delivery of over 20 million product authentication labels within 7 months while improving delivery turnaround by 20% and reducing logistics costs by 27.3%. He is the architect of EasyRefil's operational model and the person responsible for translating the founding vision into a running system.

Operations B2B Sales Logistics ERP · CRM
Ronke Omojowo
Chief Marketing Officer
Ronke Omojowo
CMO · Brand & Growth

Ronke is the reason EasyRefil exists. Her personal frustration with the Lagos gas refill experience was the founding insight that sparked the company. She is not just a co-founder — she is the customer, which means EasyRefil's product decisions are tested against someone who lived the problem before the business existed.

As a professional editor, quality supervisor, and published writer, Ronke leads EasyRefil's brand communication with the precision of someone trained to make every word earn its place. The 100% referral-based customer growth during the pilot is a direct reflection of how she has positioned EasyRefil within its communities.

Brand Community Growth Content Lived Experience
Babatola Temidayo
Chief Operating Officer
Babatola Temidayo
COO · Hub Operations & Deaf Team Lead

Temidayo came to EasyRefil already operating from inside the industry. As a gas retail entrepreneur, he understood the supply chain, the customer behavior, and the operational gaps long before EasyRefil was founded. That domain knowledge is not learnable from the outside — it is the kind of insight that gives EasyRefil an edge that cannot be hired.

As a Deaf entrepreneur leading EasyRefil's Deaf operative team, Temidayo brings community trust and a workforce model that is genuinely irreplicable. The operatives he trains and leads are not just delivery staff — they are the reason EasyRefil's last-mile execution is consistent, accountable, and rooted in community.

Gas Retail Hub Operations Deaf Team Lead Domain Expert
Delivery Operatives

Akintunde Ogunbiyi and Daniel Fashina are EasyRefil's trained Deaf delivery operatives — the people who execute the last-mile coordination every single day. Naming them here is intentional. EasyRefil is building people infrastructure, not just a business model.

OPEN TO INVESTORS & GRANT PARTNERS

Interested in backing
essential infrastructure?

We are actively speaking with investors, grant programs, and strategic partners. Reach out directly — we respond to every serious enquiry.

Email
hello@easyrefil.com
Phone / WhatsApp
+234 800 000 0000

EASYREFIL LTD · LAGOS, NIGERIA · © 2025

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